Technical file: lips.

During this weeks technical session we focused on lips. A lip colour can change the way the whole makeup looks. When creating a look it is important that each element compliments each other, some colour lips may look a little heavy for some eye looks and vise-versa.

Health and safety for this:
Remember to wash your hands before touching your clients skin.
Make sure your client is comfortable.
Make sure you place a cape/towel on your client to avoid products dropping.

Steps to create these looks.

1. Start by looking at the clients skin tone, you may need to adjust the colour of the product to fit with the client. 
2. Take a look at the clients lips, they may need a balm if they are a little dry in order to prep the lips.
3. Next line the lips with a colour that is similar to the shade of the product you are using. 
4. be careful not to under or over line the lips too much unless this is the look you are going for.
5. Next fill the lips in with the product you want to use. 

Here is a traditional red lip.

The first was a velvet texture whereas the second was a matte texture.

What is an editorial and editorial image?

Editorial images are made for publication in magazines, they usually accompany a body of text and are used to illustrate a story. Editorial images can also be used on their own and may only be accompanied by a title or brief body of text, for example the images may relate to a word or a colour, this will be what makes the editorial sync together and fit well.
Fashion editorials are usually used to showcase the clothing or makeup, they can be edgy in their concepts and not show the story in a traditional way. In a sense anything goes with editorial images, as long as they relate to the text or the story intended.
Editorial images can tell a story, or they may not have any imminent story and the reader will have to think and look closer to reveal the story/message intended. These images can edgy in the way the models are posed, extreme styling or makeup, unconventional lighting, locations and props.
Usually editorials will have a different image/styling from one page to the next, however they will all fit the same theme for example a colour of cut of clothing.
When it comes to locations anything is allowed in an editorial image. For example you may clean cut clothing with the background of a scrapyard, everything depends on the story and message intended for the viewer.

Why create an editorial?
Editorials are often used to do more than sell a product. More often than not an editorial will focus on the whole image and aesthetics rather than solely on selling an item of clothing or product. Editorials are used to sell products in a non-conventional way, they are made to make the viewer think and enjoy the images they are viewing and not to be plainly informational.

Here are some examples of editorial images.

A website I found useful when looking into editorials was this one as it covered a lot of different companies and styles.
http://fashioneditorials.com/

The top 10 campaigns of the season.

http://www.businessoffashion.com/articles/opinion/top-10-campaigns-spring-summer-2016

When reading this article I noticed I preferred some of the campaigns to others, however from an artistic view I thought they were all clever and innovative.


1) Marc Jacobs.

Marc Jacobs Spring/Summer 2016 Campaign | Source: Courtesy.

When reading about the campaign I liked the idea of it, I think the fact that Marc Jacobs used people who have inspired him and his work in the campaign is quite charming. Jacobs posting each image of the campaign separately on social media is a clever way to promote the collection and brand as the audience will be waiting in anticipation to see what is coming next. In terms of the image above, I think it is sweet and playful. I feel that the clothing looks very conservative whereas the hair totally contrasts this by being light pink and in dreadlocks. I also like the element of story telling that this campaign has, by using these people the audience and consumer will gain information about Jacobs that they may not have known, for example who he looks up to and who inspires him and this will lead them to feel as though they understand him and know him. This was a good way to link the brand and designer to their audience and would improve the relationship between them therefore they will invest in the brand.

Valentino Spring/Summer 2016 Campaign | Source: Courtesy.

When I saw this image I liked the campaign. I think this is because I love the idea of travelling and this makes me think of all the places I have not been. When I think of Africa, I think of the animals and the bright coloured clothing I have seen. When I see this image I think of it being late in the afternoon/evening due to the look of the sun on the models face and the fact that she is wearing a heavy necklace and jewelled clutch type bag as if she were going out. I think the yellow colour of the dress is a nice touch against the models skin and although bright, is not too bright to take away from the model and breathtaking background.

3) Balmain. 

Balmain Spring/Summer 2016 Campaign | Source: Courtesy.

This campaign was one of my favourite images from the top 10 campaigns article. I always like the power that black and white images often have. An element that I like about this campaign was that the brand has used the famous models in the images. The three models do not need any introduction as they have earned their famous status. My favourite image was the one on the left, I like this because of the dominant pose that one model has over the other does not take away from the other model, they both look very strong. I feel that the bright lighting works well with the poses and I am a fan of Balmain as the clothing always looks very fierce and powerful.

4) Gucci.

Gucci Spring/Summer 2016 Campaign | Source: Courtesy.

This was also one of my favourite images from the top 10 campaigns article. I liked this because of the back story to the campaign, this was that there was a rooftop party in Berlin in the 70's. This image reminds me of summer because of the sun set in the background and the bright colours the models are wearing. I think this campaign is a scene that many people would think of when it comes to fashion, this being that there are a group of 'cool' attractive male and females all together. Even though the clothes are not something that I would personally wear I do really like them and am fond of the shoes the girls are wearing. This image would attract the audience as it would lead them to want to be where the models are, do what they are doing and wear the clothing they are. The whole image taps into the idea of wanting to be, young, carefree and having a fun time.

5) Raf Simons.

Raf Simons Spring/Summer 2016 Campaign | Source: Courtesy.

I wasn't too fond of these images, however there are elements to the campaign that I liked the idea of. Firstly I liked the fact that the designer had used something personal and close to him for his first collection. This would give the audience details and a background on the brand they are buying into. More often than not luxury brands are an investment and the audience may be happier spending their money on brands that the feel they know and love. The styling of the models hair is a contrast to the very neat and clean cut shirt and jacket he is wearing, although this is not something I like, however this is personal preference. 

Louis Vuitton Spring/Summer 2016 Campaign | Source: Courtesy.

I did not like this campaign, I am not into the whole anime type characters however I can appreciate the designing and amount of time that would have gone into this campaign as they have worked with a video game designer. I think the only element I liked about this campaign was the pink against the black as this is adding a softness to the overall hard aesthetic. One thing that I appreciate about this campaign is that it is embracing and making use of the digital age may viewers have become consumed and obsessed with.

7) J.W Anderson.

I think the designer of this brand has been extremely brave with the way the direction they have decided to go with this campaign. More often than not fashion brands want to go big with their campaigns they want to catch the eye of potential consumers and wow them with every element of their images and campaigns, this would then draw in more potential business. However this campaign grabs the audiences' attention in a different way. The idea behind this campaign was that in a digitally consumed age with everything becoming 'bigger and better' than it was before this image causes you to stop looking at your phone and take a closer look and engage with the image in front of you. This idea is clever as the audience may not be able to see the image very well and would possibly Google or look into the image further, this causes a buzz around the brand. This was the campaign that stood out to me as it was so different to the rest of the campaigns.

8) Equipment.

Equipment Spring/Summer 2016 Campaign | Source: Courtesy.

One thing that I liked about this campaign was learning that the spring/summer images follow on from the autumn/winter ones, this makes the campaign feel like an on going story and will draw in the audience as they will want to know the next set of pictures that follow on in the story. I liked the story that went with the campaign as it was not a conventional male/female love story and embraced the 21st Century love dynamics. Another element that I liked was that Kate Moss was wearing the mens wear shirt, this means that the brand is noting that the lines between what fashion should be for a man and for a women are becoming blurred and the industry is embracing having 'gender fluid' clothing lines.

9) Céline. 

Céline Spring/Summer 2016 Campaign | Source: Courtesy.

I am very fond of this campaign by Céline. I was fond of the scrapbook idea and that the models look to have been cut out of magazines and put into a scrapbook. This makes me think of young girls and cutting out their inspirations and who they look up to and putting it in their scrapbook which I feel is a nice idea. I liked the styling of the models in this campaign, on the right image I like the flash of red against the white and black and the fur coat makes me think of luxury. On the left I like the harshness of the stone that the model is sitting on against the soft colour nude and the freeness of the dress she is wearing. Furthermore I found the idea behind the campaign nice, this was that the Céline woman is changing and she can essentially be anything she wants to be. Finally I like the minimalistic feel this campaign has, the focus is solely on the model and the clothes she is wearing.

10) Dior Homme.

Dior Homme Spring/Summer 2016 | Source: InDigital.tv.

The idea behind this campaign is something that I found nice, the fact that the brand is touching on a range of different creative industries such as song writing, sculpting and music production in the campaign is nice as it highlights all creative paths. I also like that this campaign has a video that goes with it as this is tapping into the resource of digital means to promote the brand and the collection.

I find the image to the right something I expect when looking at mens fashion campaigns, the clean cut well dressed man creates a persona of being successful and wealthy that will entice the audience and aspire to be like the characters in the campaign and video.

Reading this article has given me an insight into just what goes into creating a fashion campaign, seeing the list of names who have been involved in the designing and creating process of these shows this. I have also taken inspiration from this in terms of the colours and aesthetic look I could go for when creating my own editorial and advertising images according to my brief.

Technical file: eye shapes and liner.

Todays practical was all about eye shapes and different eye looks. In todays practical created three different looks; a day time look with a simple liner, a night time look with more dramatic liner and a look that related to the current trend from SS16 shows. This was also to teach us the importance of looking at your clients eye shapes, whilst a bold liner will suit one person, this may not be the best for another. 

Tools and products needed for these looks

• Eyeliner (liquid and pencil and in a range of colours)
• Mascara 
• Eyeshadow 
• Concealer 
• Eye primer 
• Brushes (for eyes)
• Eyelash curler
• Mascara wands 

Look 1 (Day time look)

1. Prep the eye by applying an eye base primer 
2. Conceal the eye if needed 
3. Apply a shadow that is natural to the clients skin tone.
4. Apply a little darker shadow in the darker colour (not too dark)
5. Starting from the outside draw a straight thin line with the liner in a diagonal shape upwards from the eye. 
6. Then go to the inner corner of the eye and draw a line following the lash line, joining it up to the line you have previously made. 
7. Curl the eyelashes.
8. Apply mascara to the bottom and top lashes.

Here is the outcome of this process. 

Look 2 (Night time look)

1. Prep the eye with an eye base primer.
2. Conceal the eye if needed. 
3. Apply a shadow that is natural to the clients skin tone.
4. Apply a darker shadow in the crease of the eye.
5. Apply a shimmery shadow to the eye socket. 
6. Starting from the outside draw a straight line with the liner in a diagonal shape upwards from the eye, this can be as thick as you like.
7. Then go to the corner of the eye and draw a line following the lash line, again this can be as thick as you would like.
8. Curl the eyelashes.
9. Apply mascara to the bottom and top lashes.

Steps 3,4 and 5 are optional, you can create the eye look as dramatic as you want.

Here is the outcome of this process.

Look 3 (SS16 trend)

The look I chose to follow was a bold liner in the colour blue, as this was trend kept cropping up again and again. I decided to change the look a little by applying a blue shadow to the inner corner of the bottom of the eye. 

Here are the steps for this process;

1. Prime the eye with an eye base primer.
2. Conceal the eye if needed.
3. using the blue eyeliner follow the steps from the previous looks, however this look is supposed to be very bold so the line can be very thick and sharp.
4. Taking a blue eyeshadow apply this to the inner corner of the eye.

Here is the outcome of this process. 

Technical File: Adding accessories to hair.

This weeks practical was all about adding accessories to the hair. This technique is good to know when it comes to the style and era your design is for, for example if you were creating a 1920's look, adding feathers to the hair will give it this feel. Also this was a very useful technique to know as now I would be able to create a basic style for weddings/proms/formal events.

The up do hairstyle that was used as the base for our accessories was a chignon. This was because it was simple to complete, yet is very diverse in the way that you are able to dress the hair up.Here are the steps to complete a chignon.

1. Brush the hair through with a paddle brush.
2. Section the hair so that there are medium sections left around the sides of the head.
3. Take the rest of the hair and put in a pony tail close to the neck of the client. 
4. Taking the pony tail, roll the hair up and pin in place (it should look a little like a sausage).
5. Using more clips make sure the chignon is bought round and there are no gaps between the hair and each end.
6. with the remaining hair you can place it where ever you would like, for example you might want to plait it or just bring it round.
7. Then place your accessories in the hair as you would like.
8. Finish up with some hair spray and shine spray.

Health and Safety for this:

• Make sure you wash your hands before you touch your client. 
• If you use heat tools be careful not to burn your client.
• When using shine and hair spray make sure you do not get it in your clients face. 

Tools needed:

• Paddle brush 
• Pin tail comb
• Hair accessories 
• Hair bands 
• Hair clips 
• Hair spray/shine spray 
• Heat tools (if needed).

Here is my hair designs.

Here is the initial chignon:

The first design I went for was very boho. It featured plaits and little hair accessories.

The second design I went for was more formal, it featured a white necklace. 

 Analysis:
I was really happy with my first attempt at this hairstyle, I think both designs worked well and both looked different which is what I was going for. I also really liked the process of this practical as I enjoyed the process of adding the accessories to the hair and getting creative with the hair. I believe this process has also given me a lot of ideas for future shoots as the designing process is wide open.

The ethos of Chanel; what makes it a successful brand?

What makes Chanel a successful brand?

When looking into how Chanel has become successful the overall verdict was that the brand conveyed modernity to the masses whilst still taking inspiration and ideas from artistic movements from the past. An example of this would be their video advertising 'Rouge Allure' lipsticks. This video makes reference to the Dadist photographer Erwin Blumenfeld, who shot the iconic cover for Vogue Magazine that the advertisement copies. This proves that Coco Chanel related and collaborated her brand to what was going on at the time such as; surrealism, Dadism and Cubism to sell her products. 

Here is the video.

Unlike most cosmetic advertising that focuses on photoshopping the images, this Chanel advertisement references to avant-garde movements and fashion identity to sell the lipsticks.
Chanel realised that these movements related to social change and trends, by marketing the products in this way would increase there popularity.

Parisian references.
An element Chanel uses that can be seen as making them a successful brand would be that ever since the beginning they have used constant Persian references within their designs and advertising, thus cementing the brands heritage. This is a successful branding technique as consumers will feel like they know the brand, they may even feel like they know Coco Chanel as they are consuming Parisian details within everything they buy from Chanel. This also offers consumers who like the idea of travelling a slice of the Parisian lifestyle and identity.
It could be said that this makes Chanel a successful brand as by having consistency within their products, consumers feel as though they know what to expect from the brand and portrays the brand as being reliable.

Success in packaging and design.
Another element that makes Chanel a successful brand would be packaging and design. The brand has close links with all the producers of their packaging, this means that the likes of Lagerfeld and executives of Chanel make decisions the whole way through the making of a product and therefore the outcome will be what they are wanting. Furthermore this means that because they have such a good relationship with the small number of manufacturers they have control over every aspect, they have kept the manufacturing small and in the same place, therefore reducing the amount of things that can go wrong with packaging and manufacturing.
''Chanel packaging department operates under a kind of motto: "We have one product for one world." - Michel Dupuis, senior v.p. of package development in the Paris headquarters. (packagedesignmag.com)

The Chanel experience.

Chanel is successful as the brand creates an experience for it's consumers.

In class presentation: Brief introduction to my chosen brand.

My chosen brand from Adi Marsh

Here is the in class presentation we had to produce. This powerpoint briefly describes Chanel as a brand and the SS16 collection titled 'L.A Sunrise'. Producing this powerpoint has given me an insight into the brand and has given me some ideas about what products I would like to produce advertising looks for and the type of catwalk look I would like to design. 

Technical file: 50's, 60's and 70's hair using rollers

Todays practical was all about dressing the hair and looking at how setting the hair affects the overall outcome. We were given the option to recreate 50's 60's and 70's inspired looks using rollers. 

50's hair:
50's hair usually uses tighter curls and is often then used to create an up do, this would include rolls on the top of the head.
60's hair:
60's hair was all about the volume, the hair was often a looser more natural curl and often and if the hair was dressed up this would usually be a half up, half down look with the volume all on the top layers. 
70's hair:
70's hair was also had plenty of volume, however the difference between 60's and 70's hair was that 70's hair was not usually brushed through after curling. Another style would be to curl the hair outwards from the face, again giving the hair a big bouncy effect. 

Tools needed for this look.

• Sectioning comb. 
• Paddle brush. 
• Heated rollers (you may need more than one set depending on the thickness of the hair)
• Hair spray 
• Heat protection 
• Shine spray (optional)
• Hair bands if you will be creating an up do.

Health and safety for this:

Make sure you have washed your hands before touching your clients hair.

Make sure you complete a consultation before starting.

Be careful with the heated rollers as these will be very hot.

Do not spray products in your clients face or eyes. 

Be careful not to burn your clients head with the rollers. 

For this process I decided to create a 60's inspired look as I thought this would work the best on my client as she had a full fringe.

Steps to complete this look:

1. Prep the hair by applying heat protection. 
2. Section the hair two side sections, a middle section and more side section (the bottom section will be used for brick work)
3. Take medium rollers and apply them to the side sections going down, make sure you take the hair in an under movement when rolling it as this will add lift to the roots of the hair.
4. Take the middle section of the hair and apply large rollers using the same technique.
5. After this use the brick work technique on the left and right hand sides. 
6. Leave the rollers in until they are cool.
7. After this remove the rollers but do not brush the hair through.
8. Once all the rollers have been removed begin brushing the hair through with a paddle brush. Brush the hair under and over holding onto the hair as this will allow you to control it and shape it to your look. 
9. Seeing as this was a 60's look take the sectioning comb and backcomb at the roots to add even more volume. 
10. Finally spray with hair spray, and shine spray to complete the look. 

Here is the what the rollers should look like 

Here is the final outcome of this look:

Evaluation:

I believe the outcome of this look was successful. This is because you can see the volume that the hair has and I like the way the curls look. To improve this look I believe the application of the rollers could have been better as this would have given even more volume to the hair, however I think this is a mixture of my sectioning needing to be improved and the fact that I was overly cautious with not burning my clients head with the rollers. For my second attempt at using rollers I believe this has been successful and will definitely look at improving this technique as it is something I enjoy doing.